When is the best time to post on Instagram? Everyone of to stay on the game when it comes to advertising or marketing. However, one of the best ways to sell to your audience is to connect with your customer at the right time. Meeting your customer or audience when they are online is the best way to build engagement and also you increase your sale. In the article you can find the best time to post on Instagram.

Best Time to Post on Instagram

During the old day, posting on Instagram don’t need timing, because there was no algorithm to calculate and understand the best time to post on Instagram. When you plan or know the time in which your audience is online, this helps to increase engagement on Instagram as well as other social media platforms like Facebook. When building your social media presence online, one of the tips you’ll see is understanding your audience through geographical data.

Understanding the best time to post on Instagram allows you not only to increase engagement or sales more but help in gaining more Instagram followers. Immediately you post on your Instagram account, engage a professional account or personal account, as long as your audience is online, they will be the first to see your post.  

When is the Best Time to Post on Instagram?

According to analysis and data from the internet, the best time in which you can post on Instagram is 6 AM. The report is based on analysis from over 35 global Instagram posts. Likewise, the best day to post on Instagram is Saturday and Sunday. This is because of the highest average engagement on posts published on Sunday at 6 AM.

Also, Wednesday serves as the worst day to post especially between 10 AM – 4 PM and also on Thursday 9 PM – 11 PM, because, during the time, people usually receive low engagement rates.

The Best Time to Posts on Instagram Each Day

  • Monday: 5AM
  • Tuesday: 6AM
  • Wednesday: 6AM
  • Thursday: 5AM
  • Friday: 6AM
  • Saturday: 6AM
  • Sunday: 6AM

Worst Time to Post on Instagram Each Day

  • Monday: 2PM
  • Tuesday: 1PM
  • Wednesday: 10AM
  • Thursday: 11PM
  • Friday: 9AM
  • Saturday: 8PM
  • Sunday: 4PM

Now you can see the best time to post on Instagram each day and also the worst time for you to post on Instagram each day. Follow this if you want to get a huge engagement on Instagram.

Best Time to Post on Instagram by Location

Keep in mind, that location is one of the factors that also determine the best time for you to publish on Instagram. This is why Instagram Analytics is an important tool you can use to understand your audience and also their behavior using geographical data. Here is the best time to post on Instagram based on location:

  • US and Canada (Western): 12AM-6AM
  • US and Canada (Eastern): 4AM-9AM
  • South America: 4AM UK: 4AM-6AM
  • US and Canada (Central): 6AM-8AM
  • Europe (Western): 6-8PM
  • Europe (Eastern): 5AM-7AM
  • Africa: 6AM
  • South Asia and Middle East: 3AM
  • East Asia and Southeast Asia: 11PM-4AM
  • Australasia: 11PM – 2AM

These are the following time to posts on Instagram. But the best time for your to post is you understand the best time for you to post on Instagram.

How to Understand the Best Time to Post on Instagram

Keep in mind, the following are the best time to posts on Instagram. But the truth is that only you can understand your audience. You can use a few tools and techniques to use in discover the best time to post to your Instagram not based on other people’s data but on your own data.

Instagram Insights

If you are not making use of Instagram Insights, you need to start now. The provides you with full insight into your audience. This includes information on when they are most active, and also the location from which you generate engagement.

Stay Active

Your activeness is what matters, you need to be active to understand the people that are usually active. This will allow you to understand that, if my audience is using active at 6 AM, then you need to post around 6 AM.